The Big Win Grew revenue more than 100%.
“I have gotten more from Sales Xceleration’s Fractional Sales Leader for our organization than I have ever gotten from a full-time sales leader.” – Eric Turiansky, President, CI-Group
Executive Summary
In business for thirty-five years with fifty employees, a full-service marketing agency of services, branded merchandise, and warehouse and fulfillment was looking for new ways to
grow sales. The company opted to use a Sales Consultant as an Outsourced VP of Sales to find
new ways to grow sales, add new logo clients, and hold their team accountable for achieving goals.
grow sales. The company opted to use a Sales Consultant as an Outsourced VP of Sales to find
new ways to grow sales, add new logo clients, and hold their team accountable for achieving goals.
Challenges
- Slow revenue growth
- Unclear on how to expand client base
- Struggling to achieve financial goals
- Lack of strategy on how to sell newly secured sources of Personal Protective Equipment (PPE)
Solutions
We devised systematic steps to help solve the
- Built an accurate forecast
- Created clear lines of accountability
- Reengineered sales comp plans
- Established an effective sales management cadence
- Created a strategy for selling PPE at the institutional level during COVID-19
- Eliminated unproductive sales executives
- Grew the sales team with high-quality talent
- Included sales in executive team meetings & strategy sessions
The Result
What changed afterwards…
- Achieved 2020 forecast
- Generated additional revenue by expanding offering
- Gained new clients
- Grew revenue > 100%
- Implemented a strategy and process to drive additional growth in 2021
Get in touch
Begin your sales journey with Recharge Consulting today!
